When you start selling on eBay, VeRO eBay infringement is something you need to be very careful about.
You could have a flourishing business but repeatedly violating VeRO policies will wreck it for eternity.
From selling restrictions to permanent suspension, eBay can go as far as needed to create a safe space for a business no matter the consequences on its sellers.
Hence they take their VeRO program very seriously.
As a seller, you need to know what exactly is VeRO and what are the various types of VeRO infringement so that you don’t fall into the same pit.
What Is VeRO Infringement
Verified Rights Owner (VeRO) is a program launched by eBay to ensure that no seller violates the intellectual property rights of a brand.
A lot of brands do not allow the use of their name, tagline, and certain phrases in their product description.
Examples Of VeRO Infringement
Here are 4 common examples of VeRO Infringement
1. Using The Brand’s Trademarked Properties
Brands retain the intellectual rights for all their trademarked properties which include their name, logo, tagline, product images, etc.
You cannot use these things in your listing without prior consent from the brand.
Example: If you’re selling a sports shoe by Nike, you cannot use their product images without their consent.
2. Selling Counterfeit Products
Selling fake and replicas of a brand’s product is strictly prohibited.
If caught, it can even land you in legal trouble.
For Example, you cannot sell fake Samsung phones with the exact make and model and the logo of the brand.
If you want to sell Samsung products, you need to buy original products from the brand.
3. Misuse Of Brand Names
A good brand name can increase the chances of selling a product.
But that doesn’t mean you should use a brand’s name to sell products that do not belong to that particular brand.
You can use terms like “compatible with” or “fit for” while referring to the brand but you certainly cannot lie about the original manufacturer.
Example: If you are selling locally-made outfits, you cannot just add the brand name “Allen Solly” to the product’s description.
4. Falsely Claiming To Be Associated With The Brand
You cannot establish yourself as an individual entity, associate, or dealer of the brand unless you have legal documents to prove the same.
Using the brand’s name to increase your credibility as a seller is strictly prohibited.
Example: Just because you are selling a Puma product, you cannot claim yourself to be an authorized dealer of the brand.
Falsely claiming to have any ties with the brand is a violation of VeRO.
Using unfair hacks to gain leverage over your competitors might seem like a lucrative idea but it’s disastrous for your business in the long run.
You run the risk of getting your account permanently suspended with no way to restore it if you are really at fault.
Depending on the severity, you can also face a lawsuit from the brand.
However, keeping the above-mentioned points in mind will ensure a smooth run for your business.